Reports & Analytics
Campaign Report
Campaign Reports provide detailed delivery and engagement information for an individual email campaign. You can view campaign analytics, review recipient activity, and inspect email events from the campaign details page.
Accessing a Campaign Report
Go to Campaigns → All Campaign.
Locate the campaign you want to analyze.
Click View against the campaign.
The campaign report opens with its analytics and delivery information.
Campaign Overview
The report displays an overview of the campaign's delivery and engagement performance.
Metric | Description |
|---|---|
Total Targeted | The total number of recipients targeted by the campaign. |
Open Rate | The percentage of recipients who opened the email. |
Click-Through Rate (CTR) | The percentage of recipients who clicked links in the email. |
Failed / Bounced | The number of emails that failed or bounced. |
The report also displays supporting information, such as successful delivery, unique opens, total opens, unique clicks, total clicks, and delivery failures.
Core Parameters
The Core Parameters section displays the main campaign configuration.
It may include:
Campaign Name
Type
Subject Line
Reply-To Email
Status
Email Template
Schedule Delivery Time
This section helps you confirm which campaign configuration the report belongs to.
SMTP Rotation & Quotas
The SMTP Rotation & Quotas section displays the SMTP delivery settings assigned to the campaign.
Field | Description |
|---|---|
SMTP Delivery Profile | The SMTP profile used for delivery. |
Batch Speed | The number of emails assigned to each rotation batch. |
Total Limit | The maximum number of emails configured for delivery. |
Sent Count | The number of emails sent through the configured delivery profile. |
Custom Campaign Tracking
The Custom Campaign Tracking section displays the campaign's tracking configuration.
It may include:
UTM Query Tags Enabled
UTM Source
UTM Medium
UTM Campaign
Live Delivery Webhook Enabled
External Webhook URL
This section helps you review whether tracking and webhook options were enabled for the campaign.
Recipient Delivery & Activity Breakdown
The Recipient Delivery & Activity Breakdown tab provides recipient-level delivery and engagement information.
The table may include:
Field | Description |
|---|---|
The recipient's email address. | |
First Name | The recipient's first name. |
Delivery Status | The current delivery status of the email. |
Opens | The number of times the email was opened. |
Clicks | The number of times links in the email were clicked. |
First Opened At | The date and time of the first recorded open. |
First Clicked At | The date and time of the first recorded click. |
You can use the search field to locate a recipient within the report.
Email Events
The Email Events tab displays individual email activity events associated with the campaign.
The table may include:
Field | Description |
|---|---|
Recipient | The recipient associated with the event. |
Event | The type of email activity recorded. |
Status | The status of the event. |
Variant | The campaign variant associated with the event, when applicable. |
Error | Any error information associated with the event. |
Time | The time the event occurred. |
Use the Email Events tab to inspect delivery activity and identify event-related errors.
Reviewing Campaign Performance
To review a campaign's performance:
Open Campaigns → All Campaign.
Click View against the required campaign.
Review the overview metrics.
Expand Core Parameters to confirm the campaign configuration.
Review SMTP Rotation & Quotas to check delivery settings.
Open Recipient Delivery & Activity Breakdown to inspect recipient activity.
Open Email Events to review individual email events.
Important Notes
Campaign reports are accessed from the View action in the campaign list.
The report provides both campaign-level metrics and recipient-level details.
A campaign may show zero opens or clicks when recipients have not interacted with the email.
Delivery failures and bounced emails can be reviewed through the report's delivery information and email events.
Campaign Report Checklist
Open Campaigns → All Campaign.
Click View against the correct campaign.
Review the overview metrics.
Confirm the campaign configuration.
Check SMTP delivery settings.
Review tracking settings.
Inspect recipient delivery and activity.
Review email events and errors.